Marketing is an act of communication, pure and simple. You get your message out through people, computers, images, text, audio, and by any other means the mind can conjure. But the business of marketing involves still more, especially management. With this major, you'll plan, coordinate, direct, and, simply do advertising and promotional campaigns of every variety. You will learn how to talk to your clients, how to write for a target age group, how to speak with only images, and how to motivate employees.

DSU's Bachelor of Business Administration in Marketing equips you for every aspect of marketing, from research to development, strategy, budget, and design.  And your ability to communicate to every sort of person ties all these skills together. By the time you graduate, you'll be able to sell iPhones to the Morse-code generation, tricycle-insurance for toddlers, and a ketchup popsicle to a woman in white gloves.